Engage the heart to inspire action

Yesterday I was chatting with a colleague of mine about our new project. We both quickly agreed on the why the project is important and what a difference we can make by delivering on this new project. We also immediately noted that there is some deep disbelief in the organization of 200+ people if we can and will deliver on this project. There are many factors that drive the disbelief: clarity, commitment, collaboration required, meaning, etc. We knew that there is a great opportunity next week to pitch the project to the team at large. And felt that it is important to use that opportunity very well to engage the team.

As we discussed further, we felt it is important to engage the hearts of the team members and not just mind. Often folks come looking for logical answers to satisfy the mind. That is just the first or the second layer. It is the heart that is the inner core that drives our emotional engagement that often drives unconscious behaviors. So it is important for leaders to strike a strong accord with the hearts of others to inspire action.

We both recalled watching Simon Sinek's Ted talk How Great Leaders Inspire Action. Simon says that inspired leaders communicate from the inside out sharing the 1) Why, 2) How, and 3) What, or what Simon calls the 'Golden Circle'. Simon takes a examples from individuals and organizations to illustrate his golden circle concept. For example, Apple used to say "we make computers" which is a 'what' statement. And their 'how' was "we make beautiful computers". However the core driver for this durable mission over many years has been the 'why' which is "Think Different. We challenge the status quo. We make different computers.". And indeed that 'why' has been a solid reason for Apple's transformation in the past 15+ years shifting from the erstwhile "Apple Computers" to "Apple Inc" producing blockbuster products on a repeat cadence. Simon's other examples include the story about Wright Brothers inventive success and Martin Luther King's long marches to more freedom.

It is fascinating to understand the context and how various individuals approach engagement. I strongly believe that we need passion, clarity in purpose, and persistent drive to create fantastic products. I also strongly believe that it is the same passion and purpose that can also engage people to collaborate and hence produce fantastic products. I had seen this work in my teams when I had repeatedly attempted to solidify the mission, create 6-8 word missions for my teams and continuously engage the hearts and minds of my team.

Coming to the story from yesterday. My colleague and I later ventured into our project leader's office and chatted with him more. We were delighted to know that he had conviction, belief and passion for our new problem. We were delighted that he wants to get us all engaged deeply. We shared our inputs about the people situation and indicated that we are glad to help in shaping the speech next week to engage the team at large. Next week will be a blast!